Industry
Services
Devices
About Client
The Chain Hut approached us in February 2018. They had a plan to venture into the UK’s online fashion jewellery market. We went through the holistic eCommerce UX design process, starting with a UX Audit, user research and finishing off with a fully functional and optimised website based on the Magento eCommerce platform.
The optimised website we created for them translated to an increase in organic traffic, revenue and reduction in product development costs.

E-Commerce design approach
Design Audit

Information Architecture
User Journey
Design Review Iterate
Our research indicated an upward trend in mobile users for the online fashion jewellery market. We ensured that our design thinking was mobile-first. We produced separate design versions for desktop, tablets and mobile.

Branding

Bringing it home
Assimilation with Marketing
We paid extra attention to navigation, search and discovery of the product to ensure that a casual interest visitor is inspired into developing an intent to make the purchase.




Final Outcome
- A beautiful eCommerce website design that is both platform and developer-friendly.
- An optimized Information Architecture and landing pages for an easy flowing user journey on the website.
- A styling guide that helps maintain brand consistency.