Our process always begins with a data-driven UX audit. We analyze your site's analytics and user behavior data to identify the biggest points of friction and drop-off in the conversion funnel. This ensures our efforts are focused on the most impactful areas first.

We use a mixed-method approach. Quantitative data from analytics tells us what is happening, while qualitative data from user testing and heatmaps tells us why. Our process combines these insights to create evidence-based design solutions.

We use a mobile-first methodology. This means we design the experience for the smallest screen first, focusing on core functionality and ease of use. We then progressively enhance the design for larger screens, ensuring a seamless experience on any device.

Our process involves rigorous usability testing with interactive prototypes. We recruit participants from your target demographic and observe them as they attempt to complete key tasks. This allows us to identify and fix usability issues before any development work begins.

We focus on reducing cognitive load. Our process involves simplifying forms, offering guest checkout, providing clear shipping information upfront, and ensuring a secure and trustworthy visual design. We systematically remove every potential reason for a user to abandon their cart.

We are platform-agnostic. Our process involves creating detailed design specifications and prototypes that can be implemented on any platform, from Shopify to a custom build. We collaborate closely with your developers to ensure a seamless and accurate handoff.