The most common mistake is data overload. Many dashboards are designed to show everything, which results in a cluttered and overwhelming interface. Our process starts by defining the key decisions the user needs to make, ensuring we only display the curated data needed to support those actions.

We use a role-based design approach. We start by researching the unique goals of each user persona (e.g., an executive vs. an analyst). An executive gets a high-level overview for quick insights, while an analyst gets powerful filtering and drill-down capabilities.

A good data visualization represents the data accurately and reveals insights that are hidden in a raw table of numbers. Our methodology focuses on choosing the right chart type for the data and using visual elements like color and size to intentionally guide the user's attention to what's most important.

We design for action by providing context. Instead of just showing a number, we show it compared to a goal or a previous time period. We also design clear paths for users to drill down and investigate anomalies, turning a passive viewing experience into an active decision-making tool.

Every project begins with a discovery workshop. We bring together your key stakeholders and our design strategists to align on the core business questions the dashboard must answer. This foundational step ensures that the final design is directly tied to your strategic objectives.

We are design specialists who are tool-agnostic. Our process focuses on designing the optimal user experience first. We then provide your development or BI team with detailed design specifications and prototypes that they can implement within your existing platform, whether it's Tableau, Power BI, or a custom solution.