The process always begins with a discovery phase. They immerse themselves in your business, conduct stakeholder interviews, and perform initial user research to fully understand the problem space before exploring any design solutions.

Our designers see these as two sides of the same coin. Their process involves mapping user journeys to identify where user needs align with business goals (e.g., a simpler checkout flow helps the user and increases conversion). They design for these win-win scenarios.

They use an atomic design methodology. The process starts by defining the smallest elements (like colors and fonts), then building up to larger components (buttons, forms) and templates. This systematic approach ensures the final system is consistent and scalable.

User testing is an iterative part of the process. Our designers create interactive prototypes and conduct moderated usability tests to observe real users. They use the insights from these sessions to refine the design, ensuring it's validated before the final handoff.

The process is built for clarity. They provide developers with access to a comprehensive design system in Figma, which includes detailed specifications for all components. They also remain available for a "design QA" to ensure the final build is pixel-perfect.

Their process relies on the design system as the single source of truth. Every new feature or screen is designed using the established components and patterns from the system. This methodology ensures a consistent and cohesive user experience as the product grows.