The process always begins with a Brand Equity Audit. We conduct a thorough analysis of your current brand's strengths, weaknesses, and market perception. This research provides the critical, evidence-based foundation for all subsequent strategic decisions.

Our process is built on research and inclusion. We mitigate risk by testing strategic and creative concepts with key stakeholders and clients before finalizing them. This ensures the new brand feels authentic and prevents alienating your existing customer base.

We use a strategic decision-making framework. The process involves weighing the existing equity of the current name against the strategic benefits of a new one. We guide your leadership through this analysis to arrive at a data-informed, rational decision.

We believe a rebrand must launch internally first. Our process includes developing an internal communication and engagement plan. We help you explain the strategic "why" behind the change, ensuring your employees become your biggest brand ambassadors.

For a refresh, our process is evolutionary, focused on modernizing your existing brand assets while preserving core equity. For a rebrand, the process is revolutionary and more comprehensive, involving a fundamental rethink of your strategy, name, and visual identity from the ground up.

The final phase of our process is developing a detailed Brand Transition Plan. We work with your team to create a phased checklist for updating all assets, from your website to your signage, ensuring a smooth, consistent, and professional rollout of the new identity.