Our product designer's process is broader. It starts with strategy—validating the "why" behind the product. It includes deep collaboration with business and engineering to define the "what." The UI/UX design is the "how," but it's grounded in this strategic, cross-functional foundation.

The first step is always an immersion phase. The designer's process begins by conducting interviews with all key stakeholders and users to build a deep, empathetic understanding of the business goals, technical constraints, and user pain points.

Our designers use a collaborative process by design. They facilitate workshops, share work early and often, and use tools like Figma for transparent, real-time feedback. They view themselves as part of a product trio (PM, Eng, Design) working towards a shared goal.

They use a lean, iterative process. Instead of jumping to high-fidelity design, they start with low-fidelity prototypes and concepts. They test these with real users to quickly learn, de-risk assumptions, and validate the idea before significant engineering resources are invested.

The designer's process provides the user-centric input for the roadmap. Through their research, they identify key user pain points and opportunities. They then work with the product manager to prioritize these based on user value and business impact.

They use a mixed-methods approach. They use quantitative data (analytics, surveys) to understand what users are doing and identify problem areas. They then use qualitative data (interviews, usability tests) to understand why users are doing it, providing a complete picture to inform their design solutions.