Our process begins with a "Key Questions Workshop." We collaborate with your stakeholders to define the primary business questions the dashboard needs to answer and the key metrics that matter. This ensures the final design is focused on driving decisions.

Our process is rooted in data storytelling. We map out a narrative flow, starting with a high-level summary and then allowing users to intuitively drill down for more detail. We design a guided experience, not just a collection of widgets.

Our methodology is based on the data's purpose. For example, we use line charts for trends, bar charts for comparisons, and scatter plots for relationships. Our process involves selecting the chart that communicates the specific insight with the most accuracy and clarity.

We use a role-based design approach. We create different views or dashboards tailored to the specific needs of each user. An executive gets a high-level KPI overview, while an analyst gets a powerful tool for in-depth filtering and exploration.

We use an "insight-driven" testing process. We create interactive prototypes and ask real users to find specific insights or answer business questions using the design. If they can do so quickly and accurately, we know the design is successful.

You receive a comprehensive design package. This includes high-fidelity, interactive prototypes of the dashboard, a full style guide for data visualization (colors, fonts, etc.), and a component library of all chart types, ready for your development team to implement.