The process begins with a UX Audit. The consultant performs a deep dive into your application, reviewing your analytics and performing a heuristic evaluation to identify the most critical friction points and opportunities for quick wins.

Our process directly targets the usability issues that cause frustration and churn. By identifying and redesigning confusing workflows or a poor onboarding experience, we make the product "stickier" and more valuable, giving users fewer reasons to leave.

Our process focuses on shortening the "time-to-value." We map the journey to the user's "aha!" moment and ruthlessly cut every unnecessary step. We use interactive guidance and clear value propositions to pull the user through the flow.

Our consultants act as embedded experts. Their process is to work with your team, not in a silo. They join your sprints, present findings to your PMs, and collaborate directly with your engineers to ensure their design solutions are implemented correctly.

Our process is pragmatic. We use a mix of methods, starting with stakeholder interviews and analytics reviews, followed by moderated usability testing with your real users, and competitive analysis to understand best-in-class solutions.

A generalist's process is often focused on one-time website conversions. Our consultant's process is built around the unique, long-term SaaS lifecycle of activation, feature adoption, and retention. It's a specialized skill set that delivers a clear ROI.