Our process begins with a "Discovery Workshop," held in person at your Rome office. We dive deep into your business goals, target audience, and competitive landscape to build a shared strategic foundation for the project.

Our process includes a dedicated "Local User Research" phase. We don't assume; we conduct interviews and usability tests with local Italian users to ensure the design, language, and user flows feel intuitive and culturally relevant.

We use a collaborative and transparent process. We integrate with your existing tools (like Slack or Teams) and hold regular weekly check-ins and key milestone presentations (in-person or virtual) to gather feedback and ensure alignment.

Our process is multi-faceted. We use a mix of qualitative methods (like in-depth interviews) to understand the "why" and quantitative methods (like surveys) to validate our findings at scale, ensuring a holistic view of the user.

Our process is iterative. We build high-fidelity, interactive prototypes in Figma that look and feel like the real product. We then conduct moderated usability testing to identify and fix friction points before any code is written.

A local partner offers a high-bandwidth, collaborative process. Being in the same city and time zone eliminates communication friction and allows for in-person strategy sessions, which leads to a better, more aligned final product.