Our process emphasizes in-person collaboration and direct access to local user populations for research and testing. This provides unique insights into the Raleigh market and fosters a more hands-on partnership that truly understands your business context.

Our process is tailored. For Raleigh startups, we focus on lean UX, speed, and rapid validation of an MVP. For established companies, our process scales to emphasize stakeholder alignment, integration with existing systems, and long-term scalability.

We always start with an in-person discovery session at your Raleigh office. The goal is to deeply understand your business, your target users within the Triangle, and your product goals, setting a solid foundation for our design work.

We leverage our local network and professional recruiting services to find participants in the Raleigh-Durham area who precisely match your target user demographics. This ensures our research findings are highly relevant to your local market.

We integrate directly into your workflow. Our process involves regular on-site working sessions at your office, participation in your team's agile ceremonies, and a shared digital workspace. We function as an extension of your team, providing consistent communication.

Our process begins with a deep-dive discovery to understand industry-specific regulations. For life sciences, this means our initial research and design phases consider critical factors like HIPAA compliance, data privacy, and scientific accuracy, integrating these requirements into the core design.