The primary advantage is our deep, local-market understanding and ability to collaborate in person. Our process can include face-to-face workshops in Raleigh or Charlotte and user research with participants who truly represent your North Carolina customer base.

Our process begins with an in-person "Discovery Session" at your NC office. We dive deep into your business goals, user challenges, and technical constraints to ensure our teams are perfectly aligned from day one.

We have an established process for local recruiting across the state. We leverage our networks in the Triangle and Charlotte to find participants who match your specific demographic, whether it's tech professionals in RTP or banking customers in Charlotte.

Our process begins with a "Domain Discovery" phase. For healthcare, this means our initial research focuses on understanding patient/clinician workflows and HIPAA compliance. For fintech in Charlotte, it would focus on security and regulatory needs.

We function as an extension of your team. Our process involves integrating directly into your workflow (Slack, Jira, etc.) and holding regular collaborative review sessions (in-person or virtual) at every key milestone.

Our unique advantage is our dual presence and deep industry focus. Our process combines the technical and healthcare expertise of the RTP ecosystem with the enterprise and financial expertise of the Charlotte market, giving us unparalleled breadth in North Carolina.