Our process is built around face-to-face collaboration and local user testing. This allows for more dynamic strategy workshops and ensures the insights we gather are directly from your target market here in North Carolina, leading to a more effective final product.

Our process is flexible. For startups, we use a lean UX methodology focused on speed and validating an MVP. For enterprises, our process is more structured, emphasizing stakeholder alignment, systems integration, and scalability from the outset.

We always start with an in-person discovery session at your North Carolina office. The goal is to deeply understand your business, your users, and your goals. This hands-on kickoff sets the foundation for a truly collaborative partnership.

We have an established process for local recruiting. We leverage our network and professional recruiting services to find participants across the state who match your specific user demographic, ensuring our research findings are authentic and relevant.

We integrate directly into your workflow. Our process involves regular on-site working sessions, participation in your team's agile ceremonies if applicable, and a shared digital workspace. We function as an extension of your team, not a siloed vendor.

Our process begins with a deep-dive discovery phase tailored to your industry. For healthcare, this means our initial research focuses on understanding patient needs, clinician workflows, and critical compliance considerations like HIPAA, ensuring these are foundational to the design.