Glossary
User Journey Mapping
User journey mapping represents a person's actions, context, evidence and experience across time to inform a decision.
- Product decisions
- Journey mapping
What user journey mapping means
User journey mapping represents a person's actions, context, evidence and experience across time so a team can investigate or change a product or service decision.
When a journey map is useful
A journey map is useful when it is sourced and decision-specific. It becomes theatre when stages, emotions and pain points are invented in a workshop and treated as research.
How it differs from workflow mapping
Workflow maps focus more closely on operational objects, roles, rules and state.
Discuss your product decision
Talk to Tcules about the evidence and context behind a product or service decision.