Selected case studies

Work executed within real constraints of teams, systems, data, and design judgment.

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  • View case study: Automating Enterprise-Level Meeting Scheduling Across Teams
    Automating Enterprise-Level Meeting Scheduling Across Teams

    Automating Enterprise-Level Meeting Scheduling Across Teams

    Scheduling platform redesign automating meeting coordination, simplifying workflows, & improving productivity for organizational teams.

    GROWTH STAGE
    DATA-HEAVY
    DESIGN SYSTEMHIGH FIDELITY PROTOTYPESSAAS
  • View case study: UX Revamp for a SaaS Product in Marketing Automation Vertical
    UX Revamp for a SaaS Product in Marketing Automation Vertical

    UX Revamp for a SaaS Product in Marketing Automation Vertical

    UX revamp for marketing automation SaaS simplifying complex workflows, improving usability, and boosting user engagement and acquisition.

    0 → 1
    DESIGN SYSTEMHIGH FIDELITY PROTOTYPESSAAS
  • View case study: Transforming an EdTech platform into an engaging learning Experience
    Transforming an EdTech platform into an engaging learning Experience

    Transforming an EdTech platform into an engaging learning Experience

    Redesigned Moodle LMS with gamification, interactive exercises, and community features to create engaging creative-writing learning platform.

    MODERNISE & REPLATFORM
    AI-ASSISTED WORKFLOWS
    DESIGN SYSTEM
  • View case study: Optimising Microlending Fintech App for a Y Combinator batch startup
    Optimising Microlending Fintech App for a Y Combinator batch startup

    Optimising Microlending Fintech App for a Y Combinator batch startup

    Optimized fintech microlending app UX, improving onboarding, loan issuance flows, and usability for Y Combinator startup.

    0 → 1
    DATA-HEAVY
    HIGH FIDELITY PROTOTYPESDESIGN SYSTEMINFORMATION DESIGN
  • View case study: Object-oriented UX design for temporary staffing agency software
    Object-oriented UX design for temporary staffing agency software

    Object-oriented UX design for temporary staffing agency software

    UX research and object-oriented design improving workflows, usability, and user adoption for temporary staffing agency software.

    GROWTH STAGE
    AI-ASSISTED WORKFLOWS
    HIGH FIDELITY PROTOTYPESDESIGN SYSTEMSAAS
  • View case study: Leveraging Generative AI for Survey Creation
    Leveraging Generative AI for Survey Creation

    Leveraging Generative AI for Survey Creation

    AI-powered market research tool automating survey creation with generative AI, improving speed, accuracy, and insights.

    MODERNISE & REPLATFORM
    AI-ASSISTED WORKFLOWS
    DESIGN SYSTEM
  • View case study: Fintech Case Study - UX research for a payments app
    Fintech Case Study - UX research for a payments app

    Fintech Case Study - UX research for a payments app

    UX research for kirana payment app uncovering retailer needs, behaviors, and insights to guide product strategy.

    0 → 1
    DATA-HEAVY
    HIGH FIDELITY PROTOTYPESDESIGN SYSTEMINFORMATION DESIGN
  • View case study: Crafting a Seamless E-Commerce Experience for UK's Online Fashion Jewellery Market
    Crafting a Seamless E-Commerce Experience for UK's Online Fashion Jewellery Market

    Crafting a Seamless E-Commerce Experience for UK's Online Fashion Jewellery Market

    Magento UX/UI redesign for silver jewelry store improving product discovery, mobile experience, and e-commerce conversion performance.

    0 → 1
    DATA-HEAVY
    HIGH FIDELITY PROTOTYPESDESIGN SYSTEM
  • View case study: Consumer-grade UX in Enterprise SaaS: MVP design for CPQ software
    Consumer-grade UX in Enterprise SaaS: MVP design for CPQ software

    Consumer-grade UX in Enterprise SaaS: MVP design for CPQ software

    Designed CPQ software MVP simplifying product configuration, pricing workflows, and quoting experience for faster enterprise sales processes.

    AI-ASSISTED WORKFLOWS
    MODERNISE & REPLATFORM
    INFORMATION DESIGNSAAS
  • View case study: Boosting Web-to-Print Sales and Efficiency by modernising Legacy ERP UX
    Boosting Web-to-Print Sales and Efficiency by modernising Legacy ERP UX

    Boosting Web-to-Print Sales and Efficiency by modernising Legacy ERP UX

    Modernized legacy ERP UX to streamline web-to-print workflows, boosting operational efficiency and increasing online sales performance.

    GROWTH STAGE
    AI-ASSISTED WORKFLOWS
    INFORMATION DESIGNHIGH FIDELITY PROTOTYPESDESIGN SYSTEM
  • View case study: Designing Trust: How Tcules Helped OmnyAI Reframe their AI-Human Relationship
    Designing Trust: How Tcules Helped OmnyAI Reframe their AI-Human Relationship

    Designing Trust: How Tcules Helped OmnyAI Reframe their AI-Human Relationship

    Redesigned AI interface fostering human-AI collaboration, improving user trust, decision control, and engagement in OmnyAI platform.

    MODERNISE & REPLATFORM
    AI-ASSISTED WORKFLOWS
    HIGH FIDELITY PROTOTYPESDESIGN SYSTEMSAAS
  • View case study: Unifying workflow creation through intelligent search
    Unifying workflow creation through intelligent search

    Unifying workflow creation through intelligent search

    Unified intelligent search simplifying workflow creation with AI assistance, template discovery, and context-aware interface for developers.

    AI-ASSISTED WORKFLOWS
    DATA-HEAVY
    DESIGN SYSTEMHIGH FIDELITY PROTOTYPESINFORMATION DESIGNSAAS
  • View case study: UX/UI Redesign for Shopify Plus Store
    UX/UI Redesign for Shopify Plus Store

    UX/UI Redesign for Shopify Plus Store

    Shopify Plus UX redesign improving search, navigation, product discovery, and conversions for GT Tools e-commerce store.

    MODERNISE & REPLATFORM
    AI-ASSISTED WORKFLOWS
    DESIGN SYSTEMHIGH FIDELITY PROTOTYPES

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