Varun Mashru

Product Designer

Writes about object-oriented UX, and about how a SaaS team should answer an urgent feature request.

B2B SaaS & Workflow Software
Enterprise & Workflow UX
MarTech & SalesTech
Product Design

3 pieces by Varun

Article
18 Oct 2026
Article · 18 Oct 2026
Object-oriented UX (OOUX): what it is, and when a SaaS product needs it
OOUX designs a product around its objects; its current method is ORCA. A SaaS product needs it when its core records mean different things in different places.
Article
18 Oct 2026
Article · 18 Oct 2026
An urgent feature request from a big client or sales: quick fix or reusable feature?
An urgent feature request from a big client or sales: decide before design whether it is a dated fix for one client, a reusable capability, or not yet.
Article
29 Sept 2026
Article · 29 Sept 2026
CPQ UX: designing configure-price-quote software sales teams will use
How to design CPQ software around the quote: who contributes, rules that explain themselves, visible prices and approvals, and revisions that keep context.